Craig Elder
Senior Portfolio Manager & Wealth Advisor
Your wealth should serve your life — not the other way around.
As your Life CFO, we bring clarity to complex financial decisions so you can focus on what matters most. We coordinate a team of specialists across investments, tax, estate, and insurance — all working within a single strategy built around your family’s priorities.
Protect what matters. Safeguard your family’s lifestyle against the unexpected — from market volatility to health events to changes in the tax landscape.
Plan with confidence. Whether it’s retirement income, business succession, or transferring the family farm, we help you see the full picture before making decisions.
Build a lasting legacy. Structure your estate and gifting strategies so your wealth supports the people and causes you care about — across generations.
Let’s start with a conversation
Whether you’re approaching retirement, navigating a business transition, reviewing your estate plan, or simply wondering if your current strategy still fits — we’re here to help. There’s no cost and no obligation for an initial meeting.
For over two decades, our team has helped families protect their wealth, plan for what’s ahead, and make confident financial decisions.
Here’s who you’ll be working with.
It all starts with you
Our personal approach and personalized service centres on you, and it begins with getting to know you, your needs, and your goals.
Advice that starts with your life — not a product shelf
We don’t start with products. We start with you — your goals, your timeline, your comfort with risk, and the life you want your wealth to support.
Whether you’re focused on generating retirement income, reducing your tax burden, growing wealth for the next generation, or navigating a business or farm transition, we tailor our advice to your circumstances. Before we recommend anything, we take the time to understand your full picture — and we revisit it as your life evolves.
Where your needs extend beyond investments, we coordinate with RBC specialists in insurance, estate planning, trust services, and private banking — so every piece of your financial life works together under one strategy.
A disciplined, four-step process
Every client relationship follows the same structured process — because disciplined investing starts with disciplined planning.
1. Discovery — We take the time to understand your full financial picture: income, assets, obligations, family situation, and long-term objectives.
2. Investment Policy — We create a written Investment Policy Statement that defines how your portfolio will be managed — your personal rulebook for investment decisions.
3. Portfolio Construction — Working with RBC’s investment strategists and research analysts, we build a portfolio tailored to your policy — balancing growth, income, and tax efficiency.
4. Ongoing Monitoring — We review your portfolio regularly, adjusting for changes in markets, tax rules, or your personal circumstances — and report back to you in plain language.
Supporting the Root Cellar to end Period Poverty
Craig Elder has stepped up in a big way by donating two pallets of menstrual products to help support this important campaign.
Individuals, businesses, and organizations are invited to join the effort by purchasing a pallet of menstrual products to help ensure everyone in our community has access to these essential items.
Together, we can make a real difference and help End Period Poverty in our community.
Insights
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