Ilana Seleznev, CFP, RRC
Investment Advisor
Professionals at your service
Leaning on experience and industry accreditations, our team of experts helps bring financial peace of mind to clients like you.
Mission
My mission as an Investment Advisor is simple: I want every client to feel truly heard, understood, and cared for. Growing up in Russia, I spent countless hours in my grandmother’s kitchen, listening to the political and financial news. Even as a child, I saw how money could shape people’s lives—especially when times were tough. Those early lessons taught me that financial health is about more than numbers; it’s about security, opportunity, and peace of mind. I’ve built my practice on listening first, connecting with each client, and understanding their unique stories. I believe in meeting people where they are, with empathy and respect, and working together to design strategies that fit their goals and ease their worries. My professional expertise and commitment to doing what’s right guide every recommendation I make. When you put people first and treat their dreams as your own, success follows—for them and for me.
Vision
By leveraging my years of industry experience, strong client relationships, and a robust marketing and client acquisition strategy, I am committed to providing comprehensive financial planning and investment advice. I strive to create a business that is recognized for integrity, professionalism, and a genuine focus on each client’s financial health—helping them navigate life’s challenges and achieve their long-term goals.
It all starts with you
Our personal approach and personalized service centres on you, and it begins with getting to know you, your needs, and your goals.
What we do
We design investment portfolios to meet your needs, both now and in the future, with a disciplined process to help keep you on track. Whether your goal is growing wealth, generating income, minimizing taxes or planning for retirement, we tailor solutions to your circumstances. Before recommending anything, we review your situation in depth, define your risk tolerance, and set realistic long-term objectives aligned with your comfort level. Depending on your needs, we may also connect you with our network of RBC specialists—in areas like insurance, estate planning and business planning—to ensure that every financial need and life stage is well planned for.
How we do it
Our four-step portfolio process is designed to keep your investments working toward your goals at every stage. We start with a discovery meeting, where we take the time to understand your needs, goals, time horizon and risk tolerance. Then we develop an Investment Policy Statement—the guiding principles for how your portfolio will be managed. With that foundation, we build your personalized portfolio with the right balance of stocks, bonds and cash, in collaboration with the firm’s investment strategists and research analysts. Finally, through ongoing monitoring and reviewing, we keep a close eye on your portfolio, making adjustments as needed so it continues to align with your objectives in changing market conditions.
Serving specialized needs
While we are able to advise on any Canadian’s wealth, our accomplished team has expertise and experience serving the particular requirements of several key groups.
Retirees and pensioners
Whether you’re preparing for retirement or already retired, it’s never too early – or too late – to plan. Because retirement is a journey that can last decades, we guide you in taking every financial opportunity to make the most of it.
Working professionals
If you’re still actively building wealth, we can help you prioritize goals, build your assets while managing debt, and plan for the future, so that you can focus on what truly matters most to you.
Highly affluent individuals
A high net worth requires a best-in-class approach to help manage it. That’s why we rely on our own expertise – and that of our world-class RBC partners – to help you achieve your goals for the future.
Guides
Get a better vantage point on your financial picture with these informative guides penned by the RBC Family Office Services team.
Estate planning guide
How planning for tomorrow – today – can help your estate aspirations
Financial planning facts
Comprehensive list of key information, such as deadlines, contribution limits, and tax facts
Tax reporting guide
Summary of the important dates and tax information required for your annual tax return
Insights
Read the latest on markets and more from our team as well as experts and thought leaders at RBC.