50+ years of service
At Smith Family Wealth, we’ve been guiding clients in Charlottetown, on PEI and elsewhere across Canada through the complexities of their finances since 1969. While our history is central to who we are, our approach is anything but old fashioned. Over the years, we’ve held on to what matters most—our commitment to helping you achieve your goals—while continually evolving to meet the demands of an ever-changing market. For us, it’s about serving you with the same quality and care today as we did on day one.
What sets us apart isn’t what we do—it’s who we are
We’re a collaborative team of advisors, entrepreneurs, parents, partners, and active community members who know how personal wealth can be, because we’ve managed it for ourselves, our families, and for generations of others. That combination of perspective and experience shapes our approach to building thoughtful financial strategies that make a real impact—and allows us to provide the truly customized care our clients have come to expect from us over the past five decades.
David Smith
Jeffrey Smith
Celeece MacIsaac
Sandra Macdonald
Brodie Lantz
Our approach
Moving your wealth in the right direction
Wealth makes it easier to do the things that matter: support your family, scale a business, explore the world, retire on your own terms, and leave a meaningful legacy. But without a clear plan in place, you risk missing out on opportunities or losing direction. We help you build that plan—aligning it with your values and vision, then putting it into motion and managing it with intention, so you can move forward with confidence knowing the future you’ve been working towards is already taking shape.
Comprehensive support you can count on
Because wealth touches nearly every aspect of your life, we take a holistic approach to managing it, offering expert guidance across all areas of your finances, including but not limited to:
Financial planning
Will & estate services
Investment management
Private banking
Tax minimization
Charitable giving
Business planning
Insurance solutions
It’s not about chasing the highest return. It’s about knowing you’re on the right track.
—David Smith, Senior Portfolio Manager & Wealth Advisor
Our wealth management process
Getting to know you
Before we start planning or talk numbers, we talk about you—your life, your family, your values—so everything we build moving forward reflects the full picture of who you are and prioritizes what matters most.
Getting to know you
Before we start planning or talk numbers, we talk about you—your life, your family, your values—so everything we build moving forward reflects the full picture of who you are and prioritizes what matters most.
Genuine care, from one generation to the next
In 1969, my dad, Dennis Smith—who was based in Nova Scotia at the time—set out to build a wealth practice rooted in relationships, because he believed the best financial strategies come from a genuine understanding of the people they’re built for.
I wholeheartedly agree, and so does the rest of the team. Now, more than 50 years since we moved to Charlottetown, that belief continues to guide us as we grow and evolve to meet the needs of multigenerational families in an ever-changing market.
Insights
Frequently asked questions
As business owners ourselves, we’ve built our practice around serving the multifaceted needs of other business owners and entrepreneurs on PEI and beyond, in addition to high-net-worth individuals and families, with a particular focus on clients managing complex financial situations who have an average of $1.5 million in investible assets. This includes a truly diverse mix of nearly 400 people—from local potato farmers and lobster fishers to accountants, lawyers and retirees.
We take a defence-first approach to portfolio management, prioritizing capital preservation and consistent growth over short-term market performance. As part of Canada’s leading full-service wealth and investment management firm, we’re able to offer highly diversified and personalized asset allocation options to help manage risk. We also ensure that every investment decision is integrated into your broader business, tax, estate, cash flow and insurance considerations—so every part of your wealth plan is working in sync.
Yes. David is a Certified Investment Manager (CIM) enabling him to offer clients discretionary portfolio management, meaning he’s able to make investment decisions on your behalf, based on an agreed-upon strategy aligned with your overall financial objectives and risk profile. This allows us to act quickly when opportunities arise, regularly update our models and respond to the markets in real time.
Drawing on over 60 years of combined experience, our team supports clients with every aspect of their wealth, from financial planning and investment management to tax minimization, business planning, Will and estate services, retirement planning, charitable giving, private banking, insurance strategy and beyond. We also leverage our extended network of RBC specialists to further bolster our offering.
Absolutely. Comprehensive wealth management requires input from multiple specialists and we actively coordinate with your existing legal, tax and financial professionals to ensure your plan is cohesive. We see ourselves as the connective tissue on your financial team—making sure everyone is aligned and nothing slips through the cracks. In fact, having a dedicated advisor on your side often makes these other relationships work even better.
Reach out to schedule a complimentary, no obligation consultation. We’ll sit down together, talk through your current financial situation and your short- and long-term goals and walk you through how we work. If there’s alignment between what you’re looking for and what we offer, we’ll put together a tailored proposal with more detail about what we do and how we can help. To get started, reach out to us at smithfamilywealth@rbc.com or call 902-628-1264.
We don’t operate on sales commissions. Instead, our fees are based on assets under management and are discussed openly during the discovery and proposal stages. We believe you should fully understand what you’re paying for and what you’re getting in return—no surprises, no fine print. Fee details are documented and disclosed at the start of our relationship, in accordance with the requirements of the Canadian Investment Regulatory Organization (CIRO).
We’re ready to put our experience and expertise to work for you
Serving clients across the East Coast—and beyond—from our offices in Charlottetown
Email:smithfamilywealth@rbc.com
Phone:902-628-1264
Smith Family Wealth of RBC Dominion Securities
Email:smithfamilywealth@rbc.com
Phone:902-628-1264