Driven by the Desire to Go Further

Our team is composed of action-oriented individuals who thrive on challenges. When they commit to a cause, community support takes on a whole new meaning. Through the enthusiastic participation of team members and supporters, we've raised more than $1.5 million for various charitable organizations focused on financial education, healthcare for the ill, support for the underprivileged, and programs benefiting children both locally and around the world.

In 2005, our team organized its first expedition: summiting Mount Kilimanjaro in Tanzania. The overwhelming success of this event led to three additional expeditions—a rafting adventure on the Colorado River through the Grand Canyon, a 4x4 Jeep crossing of the Sahara Desert in Morocco, and African safaris culminating in a trek to observe mountain gorillas in their natural habitat in Rwanda.

Quebec-Africa Project

The Quebec-Africa project emerged from the powerful connections forged during our charitable expeditions. This initiative helps participants discover the profound relationships that can develop between two communities, two individuals, or even two nations when they share meaningful experiences together. The project supports the Umushumba Mwiza Center in Kigali, Rwanda, which provides education and support to women in need and their children.

Treasure Academy Foundation

Founded in 2010 by Dominique Asselin, Treasure Academy is a philanthropic organization dedicated to designing and delivering free financial education workshops for young people aged 10 to 20. The goal is to spark their curiosity and equip them to make sound financial decisions while encouraging them to pursue their education.

At the 2014 Prix Excellence Gala, the Chambre de la sécurité financière (Quebec Financial Security Chamber) awarded Dominique a special recognition for the significant impact Treasure Academy has had on the community and Quebec's financial services sector.

Today, Treasure Academy's philanthropic work continues through an endowment fund focused on supporting community and educational initiatives.